Today’s Dar Recruitment Video

Corporate Training / Human Resources


“Today’s DAR” Recruitment Video

The Project

The Daughters of the American Revolution (DAR), founded 125 years ago, is an organization with a deeply rich history. Cocklins Digital was awarded the contract to create a recruitment video profiling the organization and its amazing members.

The Content

Women of all minorities and ages belong to the DAR and share a common bond of having an ancestor who helped fight for independence in the American Revolution. Cocklins Digital traveled with our equipment to 6 cities across the USA to interview current DAR members and see firsthand the many different ways in which members serve their community.

The Theme

The DAR serves local communities in many ways – they support the military by sewing and adapting uniforms for injured soldiers, visit veterans in hospitals; rescue and rehabilitate seal pups in California; fund schools and scholarships, literacy programs and medical research; support immigration efforts; restore historical landmarks and have a library open to the public with specialized collections of African American, Native American, American genealogical and historical manuscripts about women’s history, genealogy and culture.

The Results

The work performed by volunteers is guided by the needs that exist within the community – and the DAR women don’t shirk from the hard work that needs to be done to meet those needs.


Received 5 Telly Awards for Recruitment, Videography, Editing, Copywriting, and Charitable/Not for Profit.


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